Rebel Raccoon Operations & Strategy

The alternative to burnout
and acquisition.
Built from the inside out.

Black op intel blueprints for the independent veterinary practice. We have been in every room. We brought the map back. Now we build the alternative — using the system's own playbook turned toward something better.

Start with The Pulse What We Actually Do

The one-too-many culture check. The huddle that changed nothing. The problem children of a system that was never built for us. 🦝

Who This Is For

The people who
built it — and
are still inside it.

Independent practice owners who built something real and are exhausted by what it became. CVTs who have been the engine for a decade and have never been the engineer. Practice managers inheriting broken systems they didn't build.

Anyone in the veterinary ecosystem who still remembers why they started.

The raccoon has been in every room. We brought the map back.

The Independent Owner

You built something real. The thing consuming you now is not what you started. You need a blueprint, not a consultant who leaves and takes the knowledge with them.

The CVT Who's Ready

You have been the engine for a decade. You have never been the engineer. You know the system from the inside and that's exactly where change begins.

The Practice Manager

You inherited systems you didn't build and dysfunction you didn't create. You can name the symptoms. We help you name the cause — and build the alternative.

The Practice Ready for What's Next

Growth, cooperative development, or the conversation about what happens to what you built when you're ready to rest. There is a third option beyond burnout and acquisition.

What We Actually Build

Not consulting.
Not advising.
Not training.

Intel blueprints for the independent practice. We build your systems, provide your infrastructure, and offer guidance — not training — for every position in your ecosystem.

Culture Surveys

Ecosystem Checks

Living Systems Diagnosis

Culture is a buzzword. Ecosystems are living systems. We look at your practice the way an ecologist reads a forest — what's thriving, what's blocked, what's quietly dying. The difference between a survey and a diagnosis matters.

Strategic Partnerships

Cohesive Symbiosis

Biological Cooperation

Partnerships are transactional. Symbiosis is biological. Both organisms thrive or neither does. We build connections between your practice and your community — not your demographic. Communities are living things. Spreadsheets are not.

Training Programs

Infrastructure

Systems That Stay

We don't hand you a manual and leave. We build your operational infrastructure — SOPs, financial architecture, team ecosystem design — so the knowledge lives in the structure, not the consultant. We build it with you. It stays when we go.

The Offerings

Five entry points.
One direction.

Start where you are. Go as far as you're ready. The raccoon meets you where you are — and walks forward.

Entry Point · Gift Economy

INTEL

$1 — $233

Early Adopter · Node Cero · The Flower Fund

$1 is a vote. It says: we are here. We see what you are building. We are with you. That dollar goes directly to Node Cero and The Flower Fund — free veterinary care and free at-home pet euthanasia for families who need it most.

In return: your name on our website as an early adopter. Your name in our first book. Access to our founding newsletter, field guides, and PM resource docs — written from inside the rooms, by someone who cleaned the cages and ran the hospital.

The gift grows with you. Every tier above $1 unlocks more — more access, more resources, more of the blueprint. Start at $1. Come back when you're ready for more. The raccoon meets you exactly where you are.

Cast Your Vote

One-Time · No Retainer

The Pulse

$500 — $1,500

Ecosystem Check · Actionable Immediately

We come in. We look. We tell you exactly what we see and exactly what to do about it. SOP audit. Financial pulse. Leadership assessment. Ecosystem health snapshot. Real intel. One session. No commitment. No retainer. No relationship required. Just the truth — and a clear path forward.

Book The Pulse

3-Month Minimum

The Blueprint

$3,500 — $5,000/mo

Full Operational Infrastructure Build

We don't just advise. We build it with you. Systems. SOPs. Team ecosystem design. Financial architecture. Community connection and branding. Leadership guidance for all positions. The blueprint that stays in the structure when we're done. 3-month minimum. The most common entry point for practices ready to change.

Start The Blueprint

6-Month Minimum

The Ecosystem

$7,500 — $12,000/mo

The Whole Thing

CVT support + full consulting + leadership guidance + brand + community connection + cooperative development strategy. For practices ready to become something different entirely. This is the rebel-ution in practice. 6-month minimum. Everything changes.

Go All In

Custom · Priced by Scope

The Rebelution

Custom

Cooperative Ownership Buildout

For practices ready to go all the way to cooperative ownership. Worker-owned. Community-rooted. The third option beyond burnout and acquisition. We build the whole alternative from the inside out — using the system's own playbook turned toward something better. Always worth it. 🌿

Let's Talk

Why Rebel Raccoon

17 years.
Every room.
Every role.

Emergency technician. Practice manager. Hospital director. Regional consultant. The youngest consultant in the room at AVMA — advising practices and organizations that raised $100M+ before most people had a business card.

We cleaned cages in dress pants. We extended the IV line so families could be present. We know what the Keurig on the surgery floor means — and exactly what it costs the people making it.

"We don't approach this as consulting.
We approach it as feng shui.
We move things until the flow makes sense again —
until the resources stop getting stuck,
until the people inside can breathe."

We are not the revolution. We are the rebel-ution. Not blowing up the system. Moving what's stuck. Clearing what's blocked. Building the alternative — using the system's own playbook, turned toward something better.

Years in Every Room

$100M+

Orgs Advised

Every

Role in the Ecosystem

Not One
More.

CSR · CVT · PM · DVM
Family · Pet · Kin

The Legal Covenant

67%

67% of every dollar Rebel Raccoon earns flows to Yellowhorn Falls. The Flower Fund. Node Cero. Free at-home pet euthanasia for Luna County families. When you hire Rebel Raccoon — you fund that too. That's not marketing. That's the legal structure. It was always the plan. 🐾

Learn about The Flower Fund →

Start Here

Tell us where
you are.

"Not sure which offering fits?
Start with The Pulse.
We'll tell you exactly where to go from there."

Principal

D C Archer, BA, CVT

archer@rebelraccoonholdings.org

Based In

Las Cruces, New Mexico
Serving practices nationwide

Structure

Rebel Raccoon Holdings LLC
DBA Rebel Raccoon Operations & Strategy
67% net profits → Yellowhorn Falls

The alternative to burnoutand acquisition. Built from the inside out.

The people whobuilt it — andare still inside it.

Not consulting.Not advising.Not training.

Five entry points.One direction.

17 years.Every room.Every role.

The Rebelution We move things until the flow makes sense again.